Style, Fashion and Beauty for Sophisticated Moms

Calling All Sassy 40+ Women! Wilhelmina Model Search presented by Miraclesuit®

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Are you age 40+ and have what it takes to be the NEXT Wilhelmina model?

Wilhelmina Models announces the WILHELMINA 40+ MODEL SEARCH, a nationwide effort to find women ages 40 and over who are both beautiful and inspirational. The  world’s  top  modeling  agency  has  partnered  with Miraclesuit®, the leading  brand  of  designer control swimwear and  shapewear,  and  Macy’s,  America’s department store, to celebrate these women.

Sassy, dynamic women ages 40 and above are invited to register online starting March 3rd at, or in person at the Chicago casting call hosted May 21, 2011 at Macy’s at State Street.

Wilhelmina’s top agents will be scouring entries until the contest closes on May 24th.  The ten finalists will be announced this summer at Macy’s Herald Square in New York, and the winner will be chosen to join Wilhelmina’s elite roster.

The grand prize winner will receive a Wilhelmina modeling contract, a photo shoot courtesy of Miraclesuit® and a makeover by WILHELMINA 40+ MODEL SEARCH celebrity style advisor Randall Christensen, the Emmy® Award-winning costume designer of ABC TV’s “Dancing With the Stars.”

The Search

  • Open to women ages 40+
  • Entry fee: $20
  • Each applicant will receive a $20 coupon to apply towards a Miraclesuit swimwear purchase at Macy’s
  • A panel of judges consisting of Wilhelmina talent scouts and Celebrity Costume Designer, Randall Christensen, and a representative of Miraclesuit, will review all entries
  • Applicants will enter online at (, by attending in-person casting calls, or by mailing in their favorite photo and brief personal summary

Ten Finalists
will each win a trip to NYC to compete in the finals judging and receive additional prizes from our sponsors.

Grand Prize Winner

  • A contract with Wilhelmina Models
  • A photo shoot courtesy of Miraclesuit®
  • A $1,000 Miraclesuit® wardrobe
  • Opportunity to be a Miraclesuit® spokesperson for a year
  • A $1,000 gift card to Macy’s
  • A (1) year supply of Trimwater

Runner Ups (First runner up and second runner up)

  • A contract with Wilhelmina Models
  • A photo shoot courtesy of Miraclesuit®
  • A $750 Miraclesuit® wardrobe
  • A $500 gift card to Macy’s
  • A $100 Trimwater Gift Basket

THE WILHELMINA 40+ MODEL SEARCH is sponsored by Miraclesuit®, Xtra Life LYCRA® fiber, Macy’s and Trimwater (the official beverage of Wilhelmina Models).

Sassy Moms in the City was not paid for this post.





About The Author:

Alison Ray
Alison Ray
Alison Ray is President of So Chic Media, Editor of Sassy Moms in the City and Co-Founder of Find me on Twitter @SassyMomChicago and Facebook.

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  • About the Editor

    Welcome to Sassy Moms in the City, your online destination for living a fabulous sophisticated life. I'm Alison Ray Editor-in-Chief and passionate about helping women navigate through all stages of motherhood. [Read More]